PERRIER x BROOKLYN MUSEUM
CHALLENGE: Conceptualize and produce a tribute to Studio 54 during an exhibition at the Brooklyn Museum.
STRATEGY: Create a Perrier Lounge displaying artifacts of the late 70’s and linking them to Perrier’s DNA. Bring to life the heritage of Perrier throughout iconic moments of Studio 54.
ACHIEVEMENTS: Opening night, over 1,000 influencers invited by the Brooklyn Museum visited the Perrier Lounge to learn about Perrier’s longstanding connection with nightlife.