CHALLENGE: Organize an evening to engage and educate 150 travel agents and tour operators about the destination. Leverage the event digitally.

STRATEGY: Create a multi-dimensional evening where officials from Martinique and the trade would meet. Design culinary workshops, dancing lessons, educational quizzes, a floral exhibition and rum tastings to establish relevant, memorable experiential content.

ACHIEVEMENTS: 150 participants in attendance; generated five professional press articles; 24 dedicated Instagram stories from a major travel influencer.