CHALLENGE: Showcase connection between Piper-Heidsieck and the movie industry by leveraging their partnership with the Oscars in two U.S. cities simultaneously.

STRATEGY: Invite 400 key trade actors to a dinner where each champagne type presented mirrors the ones served during the official Oscars gala event.

ACHIEVEMENTS: Fully booked event with 98% of registered guests attended; all attendees enjoyed entire range of champagne offered. As of 2020, the partnership between the Oscars and Piper remains strong.