CHALLENGE: Launch Ciroc as the “Champagne of Vodka” in ten Asian markets over a period of 18 months.

STRATEGY: Develop an on-premise, top-20 approach in each targeted city with a dedicated, high-energy festive platform. 

 

ACHIEVEMENTS: Trained over 1,000 bartenders; listed the product in 200 outlets; reached 20,000 micro-influencers; generated over $3 million USD in earned media within 18 months.