ACQUA PANNA VALET PARKING 

CHALLENGE: Sample 10,000 units to foodies in the trendiest location of Los Angeles within six weeks.


STRATEGY: Partner with Valet parking operators to distribute product directly into restaurant guests’ cars after dinner in select outlets.


ACHIEVEMENTS:  Presented 10,000 units to highly qualified crowd without interfering with any of the restaurant businesses; created a win-win situation for all parties involved.